With deregulation all over, everybody has to attract clients with something special, often quite aggressively so. Thus, once when I was waiting for a friend on Södermalmstorg I was accosted by a very insistent woman selling electricity subscriptions for GodEl. Their main selling argument was that they donate from their profits to your chosen charity. One would think that they should invest in energy conservation measures, renewable energy sources, or whatever, but charity it was. So, she asked me, what would be my chosen charity? Vulcan to the Sky Trust, said I. She was a bit confused by that, but still professionally cheerful, she wondered what that was. It’s for the operation of a nuclear bomber. What! But that’s awful! So? You said I can choose any charity I want. Her commission on the stake she had to agree, but in the end I still declined to seal the deal, on account of what I pointed out was unsound selling practices, based on opt-out agreements.
Later, much later, I did change my electricity supplier, but using the spreadsheets at Elskling instead. They did not point out GodEl as the best offer I could get.
On the other hand, now I would have to donate to Vulcan to the Sky by myself.