2011-06-04

Advertising at its finest

The latest issue of Aeroplane had a full page ad for handcarved mahogany models of the Concorde. The full text is available at the seller’s website, but I wanted to share some breathless quotes with you:
Can You Remember How You Felt When You First Saw Her Fly?

For some of us, driving past Heathrow, the first impact wasn’t the sight, but the sound.
What on earth was that roar rattling the car from behind the fence screens?
And then... as something unreal rose into the London sky, a moment of awe and recognition as we whispered her name.

Beautiful, yes, -untameable too. What else do you call 187 tonnes of slender muscle that tore off the runway at 250 miles an hour?

Everything about her screamed thoroughbred. Nothing could stop her. So Filton’s finest invented the carbon anti-skid brake to at least try.
[— — —]
From the moment you set her in your pride of place, she comes alive. Neither you nor your guests will ever get tired of looking at her, because she always catches your eye.

At 22 inches long, this is no dinky toy!

This prestigious piece looks ready to leap off its mahogany stand. Admire her from across the room, relaxing with a drink and friends. Or inspect her lines from closer in as you heft her in your hands.

Every detail is here: Each window from which gazed a thousand astonished eyes; the ogival ‘double-delta’ wing with its triple elevons, and mighty Olympus engines.

The intakes ready to gulp air; the wingroot lights for those leafy Autumn London days; the nose strakes picked out in detail enough to satisfy even the most determined purist.

Very excited prose indeed, but I agree with the sentiment. I certainly remember the day, many years ago now, when I was walking somewhere near Victoria station. I looked up at the sound and saw the classic silhouette above me. Maybe some would call it a spiritual moment; I was gripped to my core by the soaring grace, such calm beauty just a short distance over the busy and grimy streets of London. I stood there, watching as long as I could before it disappeared behind the buildings. I cannot remember if I shouted. Probably.

It is the only time I have seen the Concorde in the air, which is where it belongs. I have visited the ones preserved at Duxford and Yeovilton, but this is an aircraft to be seen at a distance, above you. Divine.

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