Up to new tricks

You may remember the publisher BetaScript who generates thousands of “books”, by simply printing out Wikipedia articles. I had quite forgotten about them when I got an invitation phrased like this:

Dear Prof. kai,
I am Koushina Tulloo from Lambert Academic Publishing. Your work « title » from University would be of interest to an international audience [I should jolly well hope so, since I presented it at an international conference], and that is why I am writing to you.
We know it is not conventional for a publisher to pro-actively reach out to authors, but we are not a conventional publisher.
Here is what it means for you:
- free of charge publishing
- simplified and fast publishing process
- worldwide sales of your work
- no commitments - you and only you remain the copyright holder of your work
- access to eco-friendly Print-on-Demand technology
We are looking for authors in the field you have researched and your work has caught our interest. We are interested to publish it as a printed book.
Let me know how this sounds to you and I can get back to you with a detailed brochure.
signature block with a glamour picture of the dashing Koushina Tulloo

Now, this of course sounds fishier than salmon-filled tuna with garum sauce and anchovy sprinkles, so time to google “Lambert Academic Publishing”, and…ahahahah! does Google deliver. A quite long article by Joseph Stromberg in Slate not only confirms that Lambert Academic Publishing is a racket of the Who’s Who variety, trying to get you to buy lots of copies of your own book to give away, but, lo and behold!, it is in fact a sister company of the aforementioned BetaScript, and a dozen other scam companies, all owned by OmniScriptum. (And quite possibly Ms Tulloo has borrowed her pretty face from somebody else.) In passing it also explained the mystery of the weird cover of the Betascript book I had ran into before – the cover template only has so many clip art pictures as options for cover picture and apparently a container ship was the closest thing to a destroyer escort that could be found.

Well, I guess my [and my half-dozen co-authors’] three-page short paper will not end up being published as a proper book with ISBN number and all, though it would have been a bit funny of course. Since this seemed to appeal to Stromberg as well, I wonder how much of OmniScriptum’s catalogue is driven by authors who think they have seen through it all, but participate anyway as an ironic lark?